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PORTFOLIO / 2026 FOUNDER · HAUGEN IT
Carl Haugen signature

CARL
HAUGEN

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Founder of Haugen IT, parent company to 5 ventures. CEO of ExcelMedia and InstinctTweaks. I build, scale, and coach brands through HaugenWorks.

650K+ NOK Revenue Generated
190M NOK Client Valuation
5 Active Ventures
BASED IN NORWAY
X LINKEDIN WORK WITH ME
01 / VENTURES

COMPANIES I LEAD

PARENT COMPANY

HAUGEN IT

The mother company. Holding entity to five active ventures across web, brand, and digital products.

FOUNDER & CEO 5 BRANDS
CEO

EXCELMEDIA ↗

Premium web development and brand identity agency. Stepped in as CEO and rebuilt the operation from the ground up.

250 000 NOK / 3 MO 190M NOK CLIENT VALUATION
CEO · FOUNDER

INSTINCTTWEAKS ↗

PC optimisation brand. Built and scaled from zero, solo. Team of 20+ today.

400 000 NOK / 7 MO 0 TO SCALE, SELF-BUILT
02 / EXPERIENCE

TRACK RECORD

2026 / PRESENT

FOUNDER & CEO, HAUGEN IT

Parent company to five ventures across web, brand, and digital products.

2026 / PRESENT

CEO, EXCELMEDIA

Generated 250 000 NOK in 3 months. Delivered a client valuation of 190M NOK. Premium web development and brand identity.

2025 / PRESENT

CEO & FOUNDER, INSTINCTTWEAKS

Built and scaled from zero. 400 000 NOK in revenue across 7 months. Team of 20+.

2025 / PRESENT

FOUNDER, HAUGENWORKS COACHING

Private coaching for founders building digital brands. Hourly sessions and monthly programs.

2025 / 2027

STUDENT, SALES, SERVICE & MARKETING

Studying under mentors with 20+ years of industry experience.

2025

CO-FOUNDER, VIK AGENCY

Scandinavian creative studio. Led a team of 7 on marketing and performance campaigns.

2023 / 2025

FREELANCE GRAPHIC DESIGNER

Completed 20+ courses and delivered 50+ design products to clients.

03 / PROJECTS

SELECTED WORK

INSTINCTTWEAKS

PC optimisation platform. Scaled from 0 to 400 000 NOK in 7 months.

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EXCELMEDIA

Premium web development and brand identity. 250 000 NOK in 3 months.

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VIK AGENCY

Scandinavian creative studio. $7k+ in first two months.

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VELTHARI APPAREL

Streetwear brand. Scaled from 4 000 NOK/mo to 22 000 NOK/mo, then exited for 110 000 NOK.

EXITED

HAUGEN IT

Holding company. Five ventures under one roof.

04 / COACHING
HAUGENWORKS

WORK WITH ME

HaugenWorks is my coaching arm under Haugen IT. I work with founders on web development and brand scaling using the same playbook I run inside my own companies. Pick the level of access that fits where you are.

TIER 01

1:1 HOURLY CONSULT

$80 / hour

Direct, focused, on-demand.

  • 1:1 video call, 60 minutes
  • Web dev review and feedback
  • Brand and positioning audit
  • Tactical action items
TIER 02 · POPULAR

BRAND SCALING

$290 / month

A monthly program for serious founders.

  • 4 x 1-hour calls per month
  • Custom build and growth plan
  • Brand and offer architecture
  • Async support between calls
TIER 03 · DONE-FOR-YOU

COMPANY COACHING

$700 / month

I personally work on your business.

  • Hands-on execution by Carl
  • Web build and brand work
  • Growth strategy and rollout
  • Direct line, priority access

Payments are processed securely via Stripe. Subscriptions cancel anytime from your billing portal.

05 / CONTACT

GET IN TOUCH

Open to opportunities, partnerships, and serious clients.

EMAIL ↗ LINKEDIN ↗ X ↗

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